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The Most
Reliable
Segmentation Tool of Spending
Capacity for Affluent Households in the U.S.
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| Welcome to TruWealth |
THE TruWealth® Ratings
System |
The TruWealth¨ Ratings System is the first-ever
consumer segmentation system
based entirely on the Discretionary Spending Power of American
consumers.
It was developed to provide direct marketers with
an opportunity to segment their
files so that each prospect or customer receives the appropriate
offer.
The
TruWealth¨ Ratings were designed to provide a minimum of 20
to 30 percent
more predictive power for wealth, income, and discretionary
spending than any
other segmentation system can provide.
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| FREE WHITE PAPER |
A GUIDE TO AFFLUENT CONSUMER BEHAVIOR
The attempt to understand the affluent consumer can be a challenge
when
constructing a marketing campaign because of the limited time
one has to research
spending habits and desires of the target customer. This is an
important aspect of
constructing campaigns, and the ability to recognize and understand
trends among
affluent consumers will dramatically improve the success of your
promotions. This
white paper seeks to alleviate the time you will spend on researching
your potential
customers and explores trends of affluent consumers in a variety
of industries.
The Guide will answer these questions,
among others:
What do affluent consumers want when they go shopping?
How can wealth managers improve the amount of assets they handle?
Where are Baby Boomers retiring?
What are the most important attributes affluent travelers look
for in a hotel?
How do you attract affluent non-profit donors?
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Download
to learn affluent trends in these industries:
- Non-Profit
- Travel
- Retail
- Wealth Management
- Real Estate
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